Ah, "greenwashing". This is a pretty new-ish term to describe advertising or product labeling that, in some way, misleads the public into believing that it's all "environmentally-friendly". Sometimes, products are really, truly eco-conscious, and others make no bones about being "dangerous" or hazardous. Nowadays, as the greening of America gets deeper and more mainstream, some manufacturers are making misleading claims or packaging. I recently found that my Arm & Hammer "Essentials Natural Deodorant", which the front packaging claims to be "Natural protection, aluminum-free, paraben-free". Yup, check. No problem there. But listed in the ingredients is the potentially-harmful antibacterial agent Triclosan (present in many hand (and body) washing products). Not that it's something that really matters a whole lot, but it DOES contribute to the algaefication of our natural bodies of water, and can potentially usher in new, super-viruses that are resistant to our antibodies. So, in effect, as much as I love Arm & Hammer baking soda (and many of their products), this deodorant isn't all it's cracked up to be. It does seem relatively effective in keeping my odors at bay, for what it's worth.